Advertising can shape culture just as much as it reflects it and I want to shape it into something that does some good.

I believe everyone can do good. And if you can, you should.

We are all visitors to this time, this place. We are just passing through. Our purpose here is to observe, to learn, to grow, to love... and then we return home." - Aboriginal Proverb

Campaign come and go, just like us. It would be nice if they did some good while they were here.